You have probably asked yourself what can a company outsource to save some time and money, while fighting its place among the big guys? Well, when you are trying to win your spot and you are still growing your reputation, there are some things you could outsource to increase the efficiency of your business and get the internet users to know you.
As a small business owner, you should first identify the core competencies and the capabilities, talents and resources of your company and remember to never outsource those things as they make your business what it is. Instead, use the outsourcing simply to empower your online marketing campaign and to ease your team’s work.
Outsource The Administration…
A good accountant and administrator are worth a lot if you are keeping it in-house while hiring an outsourced professional will surely ease the accounting and make it cheaper. When you combine it with a managing VA and a time and attendance software for your office, you will surely cut the expenses from your budget. A good VA will lay a helping hand that will support you on your projects and the management of your team, especially if it is an outsourced one, and also deal with the customer support.
… And Outsource the IT guy!
Outsourcing the IT specialist, and all website related stuff, rather than hiring a full-time team for the tasks is also money and time saver. You can find talented admins and developers all over the web and negotiate the best price for the services you need. Ultimately, everything related to website building can be easily outsourced, that including building, design, apps development and also the server maintenance.
Outsource the SEO Professional…
An in-house SEO with an academic degree and extensive background can cost you as much as $70,000 up to $150,000 per year according to Forbes Magazine, and this is for a single professional. The truth is building up your SEO strategy and making it to the first page is not cheap, but if you are just starting your online campaigns and your budget is not that big, laying the foundations with the expertise of an outsourced SEO is not a bad idea.
… And Outsource the Wordsmith!
If you have decided to take your business online, hiring an SEO is not enough. Popularization requires articles, blogs, social media advertising and content writers, also email marketing specialists and adwords experts. The hiring of the full-time in-house writer is not to say pointless unless you are a magazine of a sort. However, creating a blog and content for your website, using an outsourced writer will for sure popularize your product and service around the web, also winning you future clients and recognition.
Outsource the Online Sales Manager…
Time is money as we often say, and once you are going online and popularizing your product throughout the internet, you will lose an enormous amount of time to manage and modify all the websites you are using to win online purchases. Therefore, to ease yourself and invest your time in other important stuff for your business, hiring an outsourced online sales manager to monitor the online purchases can be an ideal decision.
… And Outsource The Researcher!
Keeping an eye on your online opponents, researching and understanding their strategies, what are they trying to popularize and how do they do it is also crucial. Thus hiring an outsourced researcher to gather you all these data will be a convenient action and if you use it wisely will help you improve and develop your strategy.
What to Remember If You Are A Startup
These were just samples on what you can begin with when taking it online, yet as your business grows so do the demands. However, at the beginning of your outsourcing experience, it is vital to know how to manage your new team if you want to benefit from it and execute all strategies successfully.
The time tracking software of SCREENish is a helpful tool that can aid you in the management of your outsourced projects and teams, as well as your in-house staff. Going online is a big step and the field of battle is just as merciless, and for this reason alone it is paramount to properly manage your online business marketing.